About

His story

Samuel Adetifa pka "OkikiBeats" is a multi-talented music producer, sound engineer, and creative consultant.

Born and raised in South East London to a Nigerian family, his early years were steeped in rhythm, harmony, and faith — growing up in church and surrounded by music at home. What started as a childhood passion quickly evolved into a calling, leading him to pursue music full-time over traditional education.

By 2022, he’d co-built multiple studios and began working with a wave of emerging and established talent, including Kodak Black, DTG, Figs0, Mikey Woodz, TBJZL, Teni, Ramz, Eric IV, Fizzler, and many more.

Today, he’s focused on developing the next generation of artists — helping them shape their sound, refine their craft, and build a sustainable career from their creativity.